Ikea’s Bookbook is a Brilliant Design Concept!

For years corporate and product marketing have discounted the power of print. Opting to put marketing budgets into the new media frontier that is the internet.The internet has dethroned the once all mighty king that was called print. The internet has become a powerful tool. But does that mean you no longer use all the tools available to reach you target audience? I have said it for years, “never discount the power of print”. We once took the tactile nature of a printed publication for granted. Now ikea has identified it as “Tactile Touch Technology”. Tell me you didn’t nod your head in approval. That’s right, you can feel every page.

Print is:

  • Tangibility, it’s tactile!
  • Credibility
  • Target Marketing
  • More Engaging
  • QR Codes, cross pollinate across media

When a company provides you with a printed piece of collateral, they invest in trying gain your business. Nothing says I want your business like a well designed brochure to enhance.

The best way to market your business is to utilize as many channels as possible to reach every corner of your target demographic; this should not exclude print” –Forbes Magazine

Realistically, print will never dominate communication. Nevertheless, it can still be a powerful piece of the equation.

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